Social Deviant: Agency Work

Creative Strategy · Social Media · Graphic Design

2026

Chicago, IL

The Campaign:
Bertolli’s The Good Living Recipe campaign introduces Nonna, a bold, witty and unapologetically honest character who calls out modern bad habits and reminds people to slow down, eat well and live better.

As part of the creative team at SOCIALDEVIANT, I contributed to the campaign’s concept development and creative execution, from early ideation and visual exploration to commercial, social and influencer activations. I also assisted on set across two production locations during the commercial and social asset shoots.

The Good Living Box:
My primary ownership within the campaign was the Good Living Box, an influencer PR experience designed to bring Nonna’s personality directly to creators.

I developed the box from concept through final production, planning the complete experience, visual direction, contents, dimensions and physical execution. I hand-illustrated the artwork covering the box and designed its exterior and interior packaging, working through dielines, print specifications, vendor requirements and final production files.

I also designed the supporting elements inside the experience, including the Roasty Recipe Card, personalized aprons and Nonna notes, creating a cohesive system that transformed each creator’s “bad habit” into a personalized piece of the campaign.

The project was developed and executed by me with the creative direction, guidance and approval of Creative Director Katie Siemianowski and the SOCIALDEVIANT creative team.

From Concept to Reality:
What began as an idea for extending Nonna’s tough love beyond the campaign became a fully realized physical brand experience, from initial sketches and hand drawn illustration to production ready artwork, personalized collateral and the finished PR box.

The Concept

We developed “Feels Like Yours” around one core idea: no two weddings should feel the same. The campaign highlights the ways Wedgewood Weddings can bring each couple’s personality to life through customized themes, traditions, experiences, and unexpected details.

Creative Strategy

Each carousel was concepted around a different expression of personalization, with every slide intentionally planned to create a visual and narrative flow. From unconventional reception moments to distinct wedding aesthetics, each concept reinforced the idea that couples can create a celebration that genuinely feels like their own.

Content System

The concepts were developed beyond static carousels and translated into short-form video ideas, creating a cohesive campaign that could live across multiple social formats.

Each piece of creative was also adapted and curated into platform-specific sizes and formats, ensuring the concept and visual storytelling remained consistent across different social channels and placements.

My Contribution

Creative Concepting · Social Strategy · Graphic Design · Content Development · Multi-Platform Adaptation